wielding words

let’s understand the exam we’re about to kill

MICAT isn’t just another MBA entrance exam.

MICAT is the entrance examination for MICA, Ahmedabad—an institution built around ideas, communication, creativity and the ability to see what others may miss.

Unlike conventional MBA entrance examinations, MICAT looks beyond numerical ability and academic aptitude.

It asks:

How do you think?

How do you reason?

How creatively can you respond?

How well do you understand the world around you?

Can you communicate an idea clearly?

And perhaps most importantly—are you the kind of person MICA is looking for?

MICA produces India’s leaders in marketing, communication, media, branding and creative business leadership.

MICAT is designed to identify them.

If we want to crack the exam, our goal is not simply to answer MICAT questions.

It is to

become the person MICA wants…

MICAT Exam Structure :

Computer based exam
Duration: 2 hours 15 minutes | Three main sections

SECTION A — Psychometric Test
Tests personality, behavioural tendencies and consistency
Qualifying Section

150 questions (Approx)
No negative marking
All questions must be answered

SECTION B — Descriptive Test
(MICAT’s most unique feature)
4 questions | Subjective responses
Arguments & Short Story Writing
Tests expression, critical thinking and creativity
Requires speed + structure + originality

SECTION C — Aptitude Test
4 sub-sections | 70–80 questions (approx)
+1 correct | −0.25 wrong | 0 unattempted
Covers areas including:
Verbal Ability · Quantitative Ability · Data Interpretation · Divergent & Convergent Reasoning · General Awareness

let’s look at the syllabus of the exam more closely…